Midtown Story

How we made shade cool.

It was a couple of years ago when the team decided to embark on a long-term journey to make the best patio umbrella. Why, you may ask? Fear of the sun? Not exactly. With years of wholesale patio umbrella experience under our belts, we felt it was time to apply our knowhow to create a high-quality patio umbrella and make it available directly to consumers. We wanted to make shade cool…literally.

01

Go big or go home

We started by creating a phenomenally durable umbrella with hopes to ship it directly to those who love their outdoor space and love to entertain. Now, we’re ready to make your home as pleasant as can be...

02

A young dynamic team

Other than our seasoned veteran designer and our puppy, we’re all in our mid to late twenties and spend our waking hours developing umbrellas and patio accessories that our customers want and need. Why umbrellas? Because somebody had to do it…and we love spending time at home in our yards.

03

Service like no other

Whether it’s our award-winning customer service team helping you online or on the phone, helping pick the product or answering any question you may have, we want you to bask in the sun, actually, in the shade. We’re making a boring industry, less boring. We want the world to love patio umbrellas as much as we do. In addition to designing amazing umbrellas and patio accessories, we are partnering with some dynamic designers and engineers to add some much-needed tech to a tech-less industry. Maybe your virtual assistant will soon know when to tilt and rotate. Stay tuned!

04

The sun of a preacher man

We care, we really do. There are benefits and risks of sun exposure. A small amount of UV rays is good but too much isn’t. A patio umbrella can prevent the harmful effects of sun exposure. We care about our communities, so we donate a portion of our profit to help fund programs and research that save lives.

01

Go big or go home

We started by creating a phenomenally durable umbrella with hopes to ship it directly to those who love their outdoor space and love to entertain. Now, we’re ready to make your home as pleasant as can be...

02

A young dynamic team

Other than our seasoned veteran designer and our puppy, we’re all in our mid to late twenties and spend our waking hours developing umbrellas and patio accessories that our customers want and need. Why umbrellas? Because somebody had to do it…and we love spending time at home in our yards.

03

Service like no other

Whether it’s our award-winning customer service team helping you online or on the phone, helping pick the product or answering any question you may have, we want you to bask in the sun, actually, in the shade. We’re making a boring industry, less boring. We want the world to love patio umbrellas as much as we do. In addition to designing amazing umbrellas and patio accessories, we are partnering with some dynamic designers and engineers to add some much-needed tech to a tech-less industry. Maybe your virtual assistant will soon know when to tilt and rotate. Stay tuned!

04

The sun of a preacher man

We care, we really do. There are benefits and risks of sun exposure. A small amount of UV rays is good but too much isn’t. A patio umbrella can prevent the harmful effects of sun exposure. We care about our communities, so we donate a portion of our profit to help fund programs and research that save lives.

"The quality speaks for itself."
Penelope Martin
Baton Rouge, Louisiana
“Not like any other umbrella I ever bought.”
Kim Lageman
Birmingham, Alabama
"I had such a great conversation with Valery, she’s worth the call."
Cindy Hansen
Oakland, California
No one cares about umbrellas like we do

Perfectly designed. Beautifully packaged.

Designed in Canada

The outrageously amazing Midtown umbrellas are designed and assembled in Canada, with free shipping, free returns, and a 10-year limited warranty, trying a Midtown umbrella is sunnier than ever. Additional terms and conditions apply.

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Why we are the best

Designed in North America

All our umbrellas are designed and assembled in Canada.

Exceptional Quality

Long-lasting fabrics and durable
frames stay looking great over time.

Excellent Customer Service

Shade specialist are available seven days a week to answer any questions you have.

Free Shipping*

Fast and free shipping with every order. Usually ships out the same day.

10 Years Warranty*

Long-lasting fabrics and durable
frames stay looking great over time.

Free Returns

We give you 30 days to try it on us.
If you don’t love it, return it free for a full refund